Hiring a PPC management company can be a tough task, as it’s undeniable that you are hiring a PPC company because you are not an expert in this stream/field. So having some knowledge about your marketing campaigns and what would be your strategy for your marketing campaign is a must. Here are some of the things that one must consider while hiring PPC management agency –
Transparency is one of the most important things that you are going to need to look for in a PPC companies because you’re hiring this group of people that specialize in something specific to do, on behalf of your product. Here are some of the key points that one must consider –
- a) Do they have a clear fee structure as per your budget and requirement?
This is the first thing you need to ask from your PPC management company in order to know about their payment structure so as to check if there are any hidden charges because every company has their own approach to charging you as per the services they provide. So you should be aware about the transparency and packages they are offering you as per your budget and requirements.
- b) Do they have any customized plans?
Every Digital Marketing Agency or PPC company have their own terms and conditions. So you are advised to check and sign a contract before hiring any PPC management agency. As many companies require a six month or even a yearly contract, so it is very important for you to know exactly what they are offering you, what happens if you break the contract or are they offering any other custom packages as per your requirements.
- c) Do you have the admin credentials of your pay-per-click account?
While hiring a Pay-per-click company to run the marketing campaign of your business, so must ensure that you have the ownership of all your PPC accounts. Beware of the those PPC agencies who would own your accounts, because data is the main asset of this industry and if something went wrong between you and your agency, you need to be sure that you are the owner of your ad accounts.
. Budget and ROI
Your budget should not be your focus, so do not limit it. Allow the PPC agency to suggest an appropriate budget for you, but inquire how that budget will help you gain a better return on investment. A good PPC manager will know that it isn’t about how much you are spending, but about optimizing your budget for the best ROI. For the businesses that provide a monthly services such as marketing agencies, you need to factor in a customer’s lifetime value. Thus, sustaining that buy until you have reached a return on your investment is crucial.
. Landing Pages
Relevancy is said to be an important part of a successful PPC campaign, because it effects your Quality Score. Thus to make your landing pages more relevant, PPC agencies create landing pages for specific ad groups. Landing page tools such as Unbounce, Instapage and Wishpond are perfect for building the landing pages specifically for PPC. So, while contacting any PPC agencies, make sure to find out that how they go about creating the landing pages.
Experience is very important for running a successful PPC campaign as with experience you will be able to look at your campaign and also help you to identify what is wrong in your ad copy. Here are some of the key points that one must consider while running a successful PPC campaign –
- a) Is your PPC agency experienced enough to handle your business?
It is always a safe side to hire an experienced PPC marketing agency in your business segments, because experience plays very important role in PPC advertising. If your PPC management company knows about your business industry and what they are doing, they would be able to bring tremendous results for you. So it is always an excellent choice to look for a versatile PPC agency who knows about your industry.
- b) Does your company have a team of the certified Ad Words and Bing Experts?
In PPC marketing, you need to spend on different ad campaigns in order to promote your business, so you have to be sure with the agency who will be handling your ad accounts, are they experienced enough and certified experts or not. The best thing you can do is to check whether the agency you are hiring is a Google Partner company or not.
You need to have a well-planned strategy behind both the ads themselves and the steps the users take on your website in order to convert your campaign into a successful one. In order to run a successful PPC campaign you must consider four key things –
. What tools you need to run a successful PPC campaign?
. How to serve the most appealing and clickable Ads?
. Who you want to serve in these Ads?
. Where these Ads take your user or customer?
All of this serves to have your ads seen by the qualified internet users, users that have or could have intent to buy your company services.