Google Local Service Ads: Are They Worth It?
Google Local Service Ads is a pay-per-click advertising platform channel that positions your business listings among others that appears at the very top of the search results page. Keywords relevant to the Local Service Ad categories will typically trigger the Ads, which appear at the top of the search results on both desktop as well as on mobile. The Google Local service Ad format allows the companies to display only their company name, review rating, city, phone number and hours of business operation. The industries that came under Google local service Ads are –
- Appliance Repair Service
- Air Duct Cleaner
- Auto Glass Service
- Auto Service Technician
- Event Planner
- Home Improvement Pro
- House Cleaner
- Tree Service Provider
- Water Damage Service Provider
- Junk Removal Provider
- Pest Control Technician and many more.
Benefits of Local Service Ads
These Local Service ads has many benefit related to your businesses who use them. Some of benefits of Local Service Ads are –
- Local Service Ads increased exposure if tour business.
- The ability to connect with customers at the moment they are looking for the services you provide which in turn can lead to higher conversion rates.
- Access to an easy to use management platform
- Receiving the Google Guaranteed badge along with the Google reviews help to build trust.
- Increased odds of turning more leads into customers.
Whether Local Service Ads Worth It or Not?
If you look from a call quality perspective, then the Local Services Ads are definitely worth it. As the rate of qualified leads per phone call exceeded that of our standard paid search campaigns and that of several other digital media channels.
If you look from a cost perspective, it depends. As paying a higher flat fee per phone call than what we typically see from our other paid search campaigns can be made up for in the end with better call quality and an eventual lower cost per sale. However, if you depend on a specific type of service within your vertical to stay profitable, you may find that the average cost per call ends up being too expensive even with better conversion rates or that the incoming call volume is lower than you want to see any given week.
So if you are a small business advertiser in a service industry with a limited budget, Google Local Services Ads is highly recommended for your business. That is why, if you do decide to test these local service ads, do not neglect your other digital media channels, including the paid search campaigns in Google Ads.