Pay-per-click or PPC is an internet marketing model in which the advertisers pay a fee each time when one of their ads is clicked. In other words we can say that it is a way of buying visits to your site, rather than attempting to “earn” those visits organically. PPC is used for all types of internet marketing campaign goals such as –

  • Increasing Sales
  • Generating Leads
  • Promoting Brand Awareness

Search engine advertising is one of the foremost popular form of a PPC which permits the advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a particular keyword that is related to their business offering. For example, if a user searches for “digital watches,” then an advertiser will show an ad speaking to “digital watches” only.

ppc management agency
ppc management companies


Google Ads (formerly called as Google Ad Words) is the single most popular on-line advertising platform, in which the advertisers bid to point out transient advertisements, service offerings, product listings or videos to the web users. These Ads platform enables the businesses to create ads that appear on Google’s search engine and other Google properties. It will place every ads within the results of search engines like Google Search and on non-search websites, mobile apps and videos. Google Ads operates on a pay-per-click model, in which users bid on keywords and pay money for every click on their advertisements. There are number of factors that determine how successful your PPC advertising campaign will be –

  • Keywords Relevance
  • Landing Page Quality
  • Quality Score
  • Creative


Pay-per-click advertising is an extremely effective marketing medium. It is a precise, affordable, intuitive and flexible medium which makes it a great place for your business to begin reaching the new customers online. PPC advertisement is one of the best ways to generate more traffic, leads and sales onto the website. With the help of PPC campaigns you are continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns –

  • Add PPC Keywords
  • Add Negative Keywords
  • Split Ad Groups
  • Review Costly PPC Keywords
  • Refine Landing Pages
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ppc management company


The average PPC conversion rate across all the industries is about 3.75% for search and is about 0.77% for display networks. The conversion rate for the Dating and Personal industry is as high as 9% for search. Conversion rate of a PPC can be increased by following these steps –

  • Creating a better landing pages
  • Knowing your current PPC conversion rate
  • Analyses and optimize the purchase funnel
  • Creating a relevant Ad copy
  • Improving your Ad quality score
  • Investing in re marketing
  • Choosing the right keyword match type
  • Filtering out negative keywords
  • Using enticing offers
  • Targeting your competitors top keywords


Out of all the PPC Companies in USA – ADS Global USA is one of the best PPC Management Company. Being the one of the top pay-per-click company of USA, we have embraced new technologies which are impacting PPC and changing the landscape even further. ADS Global USA is one of the top pay per click companies of USA. In ADS Global PPC Management agency you will get top PPC services such as –

  • Competitor Analysis
  • Data Driven Ads
  • Tracking and Analytics of PPC Ads
  • Multiple Platform Promotions

Our consultants are just one step away from you. You can contact our consultants at our toll free number +1-669-201-0230 or can contact us at our email id – adsglobalusa1@gmail.com.

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