Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is defined as the process of optimizing the content, technical setup and reach of your website, so that your website/pages appear at the top of a search engine result for a specific set of keyword search. With the use of SEO in your website you can increase the ranking of your website in the online search results and thus increase its organic traffic by using popular keywords and phrases. To understand the meaning of SEO more precisely, let’s break the definition of SEO and looks at the parts –

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Quality of traffic – By the term quality of traffic means the number of visitors coming to your website who are genuinely interested in your product.

Quantity of traffic – By the term quality of traffic means the number of visitors clicking your website through different search engine results pages (SERPs).

Organic results – By the term organic results means the listings of web pages that appear as a result of the search engine algorithm. Ads plays a major role in many SERPs in generating the organic results.

SEO plays a very important role in the digital marketing because people conduct trillions of searches every year to find information about products and services. Search is usually the primary source of the digital traffic for brands and complements of different marketing channels. Greater the visibility and ranking higher is the search results. You can categorize SEO tactics into two parts –

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On-page SEO (also known as “on-site SEO”) is the practise of optimizing individual web pages in order to rank higher and to earn more relevant traffic in the search engines. On-page SEO practices of optimizing the title tags, content, internal links and URL’s of a website that are within your control.


Off-page SEO is the practise of all the activities done on the website in order to increase the ranking of the website. Common off-page SEO actions may include – building of the backlinks, encouraging the branded searches, increasing the engagement and shares on the social media.

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Why is SEO so important?

Social Engine Optimization is important because of the following reasons –

. SEO is very important for the smooth running of a website.

. SEO can put you ahead in the modern era of the competition. For example, if have two websites that are selling the same thing, the search engine optimized website is more likely to drive lot of customers and hence make more sales.

. SEO plays a very important role for the social promotion of your website.

. Paid advertising, social media and other online platforms can generate traffic to the websites but the majority of online traffic is driven by search engines.

ADS Global USA is one of the best search engine optimization company in USA. Being the one of the top SEO agency in New York, we have embraced new technologies which are impacting SEO and changing the landscape even further. ADS Global USA is one of the best search engine optimization agency in USA. Our consultants/experts are just one step away from you. You can contact us at our toll free number +1-669-201-0230 or can contact us at our email id –