Social Media Optimization (SMO)

SMO i.e. Social Media Optimization is defined as the use of the social media networks in order to manage and grow an organization’s message and to show online presence. In other words, SMO is defined as the increasing the awareness of a product, brand or event on social media platforms in order to connect with customers. SMO involves analysing the content that will resonate most with an account’s followers including graphics, text, hashtags and links. Social Media Optimization can be classified into two main categories –


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On-site SMO

In the on-site SMO some of the social media features can be added to the website itself such as –

. RSS Feeds

  • Sharing/Liking Buttons
  • User rating about the new product/service
  • Employee engagement initiative etc.

Off-site SMO –

In the off-site SMO some of the social media features work outside the purview of the website itself such as –

  • Joining the social media networks
  • Blogs
  • To do viral advertising
  • Participating in the discussions
  • Press release etc.
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Why is SMO so important?

There are many factors which make SMO so important –

Ensuring a robust presence on the web :

With the help of SMO, you can make a strong web presence for your business and can establish the internet authority of the brand. It will not only introduce people to your business but also helps you in branding, improving brand visibility and recall.

Increase the reach :

Social media optimization provides you the chance to reach out to the niche audience. With the help of your mobile phone, video and audio, your customers get the chance to reach out to you from anywhere at any point of time.

Drive more traffic :

SMO is a great source for traffic generation. With the help of social media channels you can reach to your customers worldwide. Moreover, this can happen without any extra investments.

Helps in generating leads :

Although social media is particularly useful for branding and creating a buzz, it is also increasingly used for lead generation. Tapping into any social media channels can transform the lead generation campaigns very significantly.

Improves the search engine ranking :

Search engine optimization and the search engine marketing efforts can also help you in improving the ranking on the search engines. Since search engines have started acquiring data from various social media channels such as Google+, YouTube etc. and is showing them on the search results, SMO has gained prominence among marketers.

How do I start SMO?

In order to start a SMO. Here are some of the indispensable social media optimization tips that one must have to follow in order to have positive results –

. Make ensure that your content is engage able to the target audience and is shareable.

. Use the social media analytics to your advantage to measure the conversion rate.

. Keep on experimenting with optimal posting times and choose best times for audience.

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